Friday, May 25th 2012

Resume Strategy

Showcase Your Brand

Get That Interview With A Great Resume

Most resumes are boring. They just are. We don't know if it's because people don't know how to create them, spend so little time and effort on them, or if they are just treated as an after-thought. Seriously, a good resume can land you an interview that's otherwise difficult to get.

About the Entrepreneurial Management Center SDSU

First, think of a resume as helping you to land that "future" job and not just a historical document of what you have done in the past. Second, most hiring managers spend just 20-30 seconds on a resume and scan it for potential skills and experience of what they are looking for. So, slow them down with a well-written Profile. A Profile is a short paragraph at the top of your resume (see samples on the left) that indicates where you are today, your skill set and capabilities, relevant work experience and what you are looking for in a way that helps the company. It is laden with keywords that are relevant to the position you are looking for, so write it carefully.

Next, take care to use past-tense adjectives to show that you are accountable and results oriented (e.g. created, developed, designed, implemented, etc.). Make sure your previous job titles are bolded and not the company names (unless you worked at great brands). For each position worked, list the 4-5 most powerful one-line bullets you can show results with either a +,-,$,%,# in terms of getting results (e.g. increased sales 10%, coordinated 250 person event, implemented cost reductions of 20%, conquested new account sales of $10,000, etc.)

See the resume samples on the left navigation as examples. Keep in mind, unique skills are not Microsoft office (PowerPoint, Excel, Word, etc.). They are design skills, language skills, social media skills, special certifications, etc.

Think about the resume "brand" you are crafting as if it were your marketing flyer - what do you want people to believe, to feel about you? Use the samples we have provided, carefully create your resume with purpose and "hire" the company you want.

Entrepreneurship Distinction
  • Top 20 in the nation among universities for entrepreneurs in the U.S.
  • Top 25 list of "America's Best Colleges for Entrepreneurs."
  • Top 30 in entrepreneurship according to U.S. News & World Report.
Renegade motion creates extraordinary results. Never settle and push hard.
~ Thom McElroy, SDSU'85
   Co-Founder
   Volcom

Building the Next Generation of Entrepreneurs

The Entrepreneurial Management Center at San Diego State University serves SDSU students, entrepreneurs and business leaders through entrepreneurial curriculum, workshops, internships, resources and events. For information browse the Programs section of our website, subscribe to the EMC Calendar and sign up for the EMC Entrepreneurial Fuel Newsletter. Entrepreneur resources such as the EMC resume guide, marketing and business planning tools and more can be found in the Resources section of our site.

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